Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 1.53% ER vs.
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0.74% ER respectively — meaning Posts are delivering more than double the engagement per piece of content. Given that the mid-tier benchmark sits at 1-2% overall, leaning into the format already beating that benchmark (Posts at 1.53%) is the clearest lever to pull. An audit of the last 28 posts to identify the top 5 performing Posts by engagement will allow 黒田羽菜 to replicate their format, caption structure, or visual style in the next content calendar cycle.
