Kuro | Liz 🦝🦇's InstagramEngagement

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Adding a direct, specific question or prompt at the end of every caption — such as asking followers to choose between two options — can meaningfully shift that ratio and deepen community signals that Instagram's algorithm rewards. Even moving the ratio to 80:1 would add dozens of comments per post given the median of 77 comments, compounding the already above-benchmark ER.

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Carousels drive repeat swipe interactions that Instagram counts as engagement signals, so auditing the last 18 posts to identify which formats drove the highest individual post ER and doubling down on those will protect this above-benchmark performance. Aim to make at least 50% of feed posts carousels to maximize interaction depth per post.

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At 69,248 followers, standard influencer rates suggest $500-$1,731 per feed post, but this outsized ER justifies pushing toward or beyond the $2,000 ceiling of the estimated brand deal value range. Publishing a rate card — which helps creators close deals 40% faster — that explicitly highlights the 13.03% ER against the 2.5-5% micro-tier average will make that premium defensible to brand partners.