Shift Content Mix Toward Reels
The Reels ER of 6.45% outperforms the overall Posts ER of 5.41%, and industry data shows Reels get higher reach for accounts under 50K followers like the 1,813-follower base of Kunj Patel | Lifestyle & Fitness | Content Creator.
Details
Increasing Reels frequency in the next 10 posts will capitalize on this format advantage and push the blended ER closer to the top of the nano tier's 3.5-8% range.
