Switch to Carousels to Lift ER
The current engagement rate of 0.17% is severely below the mid-tier benchmark of 1-2%, meaning the account is underperforming by roughly 6-12x.
Details
Industry data shows carousels average 0.55% ER — more than 3x the current rate — making them the highest-performing format on Instagram. An audit of the last 20 posts should lead to replacing at least 3 upcoming static image posts with carousel formats, structuring each with a strong hook on slide 1 to drive swipe-throughs and saves.
