Shift Budget Toward Reels Production
Kunal Kapoor's Reels are already outperforming their static posts — 2.32% ER vs.
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1.74% for posts — yet their overall account ER of 1.77% sits below the micro-tier benchmark of 2.5-5%. Since accounts under 50K followers get higher reach from Reels, increasing their Reels output as a share of their 21 analyzed posts is the fastest lever to close that gap. Aim to make at least 50% of new content Reels to compound the reach advantage and pull their blended ER closer to the 2.5% floor for their tier.
