Prioritize Reels For Discovery
Kimbra Swain's Reels ER is 2.51%, compared with 1.56% for posts, so prioritize Reels in the Instagram content mix.
Details
Because Reels typically receive higher reach for accounts under 50K followers and the account has 1,316 followers, use short author-focused Reels with a clear first-frame hook and a comment prompt.
