Shift Post Mix Toward Carousels
The Posts ER is 3.57% versus the Reels ER of 2.35%, confirming that static and carousel formats are outperforming video for the audience right now.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, so prioritizing carousel posts over Reels in the content calendar directly protects the 3.43% overall engagement rate. Aim to make at least 60% of the next 10 posts carousels, using slide 1 as a strong hook to maximize swipe-throughs and comment prompts on the final slide.
