Double Down on Reels Immediately
Kritagya Nayyar's Reels are generating an 8.97% engagement rate compared to just 2.13% on posts — that is a 4x performance gap not being fully exploited.
Details
Since the account sits under 100K followers, industry benchmarks confirm Reels also receive higher algorithmic reach for accounts in this tier, compounding the visibility benefit. An audit of the last 24 posts suggests shifting at least 60% of the upcoming content calendar to Reels to systematically lift the overall account ER closer to the 2.5-5% micro-tier benchmark.
