Prioritize Reels for Reach Growth
At 4,806 followers, Kristen Dodd is well under the 50K threshold where Reels get higher reach, but Reels also command a 20-40% pay premium from brands.
Details
Shifting more of the content mix toward Reels will capitalize on both organic reach and future rate card leverage, since the current 4.98% posts ER already beats the 3.5-8% nano benchmark range midpoint.
