Replace Reels With Carousel Posts
their Reels ER is critically low at 0.02% compared to their Posts ER of 0.97% — a 48x performance gap.
Details
Industry benchmarks show Reels also have diminishing reach advantages for accounts above 50K followers, which applies to their 108,585-follower account. Immediately shift their content calendar to prioritize carousels, which benchmark at 0.55% ER industry-wide and are clearly their strongest format based on their own data.
