Shift Volume Toward Posts Over Reels
Komal Pandey's Posts ER of 4.22% significantly outperforms their Reels ER of 2.55%, meaning static or carousel posts are driving nearly 65% more engagement per piece of content.
Details
Audit Komal Pandey's last 21 posts and identify the format split — if Reels are taking up more than 40% of their publishing schedule, rebalance toward posts to protect their overall 4.2% ER, which already far exceeds the macro-tier benchmark of 0.5-1%. Prioritize carousels specifically, as they hold the highest format-level ER among benchmarked content types.
