Shift Posting Mix Toward Carousels
Reels are underperforming relative to the overall account — Reels ER sits at 2.65% versus the overall Posts ER of 4.16%, a gap of 1.51 percentage points.
Details
Since industry benchmarks show Reels get higher reach primarily for accounts under 50K followers, the 694,811-follower account of Koleen Diaz is unlikely to benefit from that reach boost, making carousels a stronger format play. Prioritize carousels in the next 4-week content calendar to lean into the format driving stronger engagement numbers.
