Shift Volume Toward Posts Over Reels
Ankita PrabhuWalawalkar's Posts ER of 6.77% is nearly double their Reels ER of 3.44%, meaning static images and carousels are significantly outperforming video content for their audience.
Details
Audit their current content calendar and reallocate at least 60% of their publishing slots to posts rather than Reels. This directly leverages their strongest format and should push their overall 6.09% ER even higher, reinforcing their already excellent standing in the macro tier where the benchmark is only 0.5-1%.
