Shift Reels Budget Toward Carousel Posts
Ricamo casting's Reels are underperforming their Posts ER by 0.62 percentage points (2.39% vs 3.01%), and industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%.
Details
Audit their last 22 posts and replace at least 2 of their next 5 Reels slots with carousel content that repurposes their existing Reels concepts across multiple slides — this directly targets the format where their account already shows stronger engagement signals.
