Prioritize Static/Carousel Posts Over Reels
The Posts ER (7.44%) outperforms the Reels ER (6.21%) by over a full point, suggesting the audience of 1,869 followers responds more to static/carousel content than video.
Details
Shift the content ratio toward more posts while still testing occasional reels, since reels typically drive reach for sub-50K accounts but aren't converting to engagement as well for this specific audience right now.
