Shift Posting Mix Toward Carousels
Kirsten ๐ญ's Reels are underperforming relative to Kirsten ๐ญ's Posts โ 0.89% ER vs.
Details
1.14% ER across the 24 posts analyzed โ suggesting their audience responds more strongly to static or multi-image formats. Industry benchmarks confirm carousels lead all formats at 0.55% average ER, outpacing Reels at 0.52%, so reallocating at least 50% of their content calendar to carousels could help push their overall 1.09% ER higher within their macro tier. Aim to use carousels for storytelling, tutorials, or multi-product showcases where swiping behavior naturally drives additional interactions.
