Kirribilli Runners's InstagramEngagement

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Industry benchmarks show carousels lead all formats with a 0.55% average ER versus Reels at 0.52%, and for a nano account like Kirribilli Runners' the priority should be maximizing engagement per post rather than reach alone. Replace at least 2 of their next 4 Reels with carousel posts — for example, a multi-slide race recap or training tip series — to capitalize on the format where their account already shows stronger engagement.

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With a Like/Comment ratio of 10:1, they are getting passive appreciation but no conversation, which signals to the algorithm that their content lacks community value. End every caption with a single, specific question tied to their running content — such as 'What is their current 5K PB?' or 'Morning run or evening run — which are they?' — to directly target that zero-comment median.

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At 1,818 followers, their baseline feed post rate sits at $18-$45 using the $10-$25 per 1,000 followers benchmark, and Reels command an additional 20-40% premium on top of that. Create a one-page rate card listing their feed post rate, a Reels rate with the premium applied, and a UGC video option starting at $100 as a beginner entry point, then share it proactively with local running gear or sports nutrition brands.