Shift Budget Toward Reels Production
Keraun Harris's Reels are already outperforming their static posts — 0.63% ER vs.
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0.42% ER on posts — yet the macro-tier benchmark ceiling sits at 1%. Closing that gap by doubling their Reels output gives Keraun Harris the highest-leverage path to benchmark parity. Audit their last 23 posts and identify which content themes drove the top-performing Reels, then build a repeatable series around those formats to compound reach consistently.
