Shift Posting Strategy Toward Reels
Kinderland Singapore's Reels are already outperforming their static posts by a significant margin — 1.78% ER versus 0.23% for posts — yet their overall account ER sits at just 0.28%, well below the 3.5-8% nano-tier benchmark.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, increasing their Reels output as a share of their 21 analyzed posts should directly lift their account-wide engagement rate toward the nano benchmark.
