Replace Reels With Carousel Posts
Kim Johansson's Reels are severely underperforming at 0.16% ER compared to their Posts ER of 0.48%, and industry benchmarks show Reels only outperform other formats for accounts under 50K followers — Kim Johansson has 370,607.
Details
Carousels benchmark at 0.55% ER industry-wide, which is above their current overall 0.44% rate and more than triple their Reels performance. Shift at least 60% of their content calendar to carousels immediately to close the gap toward the 1-2% mid-tier benchmark.
