Shift Feed Strategy Toward Reels
å č¤åøå®š§·ćć¶ć¤ć³ć愽ćććæćć£ć³ć°ć¬ć¼ć¹ä½å®¶š§·'s Reels are dramatically outperforming their static posts ā 39.79% ER on Reels versus only 1.47% ER on posts, a gap of over 38 percentage points.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they have 34,637), prioritizing Reels in their content calendar is the single highest-leverage move available to them. Aim to publish at least 3 Reels for every 1 static post to compound that reach advantage and pull their overall account ER closer to the 2.5-5% micro-tier benchmark.
