Replace Reels With Carousel Posts
Adina Kayton | Family Activities' Reels are severely underperforming at a 0.14% ER compared to their Posts ER of 0.54% — nearly 4x lower.
Details
Industry benchmarks show Carousels lead all formats at 0.55% ER, which aligns closely with their Posts performance, so shifting Reel slots to multi-image Carousels is their fastest path to recovering engagement. Audit their last 5 Reels, identify the topics that drove the most saves or comments, and reformat that content as swipeable Carousels with a strong hook on slide one.
