Prioritize Static Posts and Carousels Over Reels
Posts ER sits at 12.17% versus Reels ER of just 7.19% — a 5-point gap that shows the audience of 1,237 followers engages far more with static/carousel content than video.
Details
Shifting the posting cadence to lean more heavily on carousels and static images, and treating Reels as a reach-testing tool rather than the primary format, is recommended, since the data contradicts the industry pattern where Reels typically outperform for sub-50K accounts.
