Convert Passive Likes Into Active Comments
The like-to-comment ratio is 236.6:1, meaning the audience scrolls and double-taps but rarely stops to respond — a sign that captions are not prompting conversation.
Details
On the next 5 posts, end every caption with a direct, single-answer question (e.g., 'Which one — A or B?') to lower the friction of commenting. Even moving the comment average from 25.5 to 50 per post would meaningfully strengthen the already excellent 3.8% ER, which already outperforms the mid-tier benchmark of 1-2%.
