Shift Feed Strategy Toward Reels
their Reels ER is 84.38% compared to their Posts ER of just 1.38% — a staggering gap that signals their audience responds dramatically better to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they're at 56,371, just above that threshold), prioritize publishing at least 3 Reels for every 1 static post to capitalize on this momentum before their account scales further.
