Shift Posting Mix Toward Reels
The current engagement rate of 1.01% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap.
Details
Industry data shows Reels get higher reach specifically for accounts under 50K followers like Kev's Pocket at 10,288, making them disproportionately valuable at this tier. Aim to make at least 50% of the next 20 posts Reels to capitalize on the algorithmic reach advantage and benchmark against the 0.52% format ER floor — any lift compounds directly on the median like count of 99.5.
