Double Down on Reels Immediately
Kevin Dundon's Reels are already outperforming their static posts with a 0.14% ER versus their overall 0.08% ER — that's a 75% performance gap they are not fully exploiting.
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Industry benchmarks show Reels command a 20-40% engagement premium, and with their 81,026 followers still in the micro tier, algorithmic reach from Reels is at its most favorable. Commit to posting at least 3 Reels per week for the next 30 days and track whether their account-level ER begins closing the gap toward the 2.5-5% micro-tier benchmark.
