Shift Posting Strategy Toward Reels
Reels for KESHIA SIH • 施啓謝 are already outperforming Posts by 4x — 1.21% ER versus 0.3% ER — yet the overall account ER sits at just 0.14%, well below the 2.5-5% micro-tier benchmark.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, the account should prioritize publishing at least 3 Reels for every 1 static post to pull the overall ER closer to benchmark levels.
