Double Down on Reels for Reach
With 3,481 followers, Kerline Batista is well under the 50K threshold where Reels get amplified reach, yet the account already posts at a 10.07% ER — more than double the nano tier average of 3.5-8%.
Details
Shifting a larger share of the content mix to Reels can capitalize on this reach advantage while engagement is already outperforming benchmarks, since Reels also command a 20-40% rate premium for brand deals.
