Shift Budget From Reels to Carousels
The Reels ER is 0.24% — less than half the Posts ER of 0.59% — meaning static and carousel content is dramatically outperforming video for the 278M+ audience.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and the account data confirms this gap is even wider. An audit of the last 30 posts suggests reallocating at least 50% of the content calendar toward carousel formats to capitalize on the format already driving stronger numbers.
