Replace Reels With More Carousels
Kena Chock's Reels are underperforming at a 0.19% ER — less than half their Posts ER of 0.55%, which already aligns with the industry carousel benchmark of 0.55%.
Details
Shift their content mix to prioritize carousels over Reels, as their data shows posts are outperforming Reels by 0.36 percentage points. Aim to publish at least 3 carousels for every 1 Reel until their overall ER climbs closer to the micro-tier benchmark of 2.5–35%.
