Switch to Carousels to Lift ER
Kem Cho Ahmedabad's current engagement rate is 0.19%, far below the 1-2% benchmark for mid-tier accounts with 100K-1M followers.
Details
Industry data shows carousels average 0.55% ER — nearly 3x their current rate — so replacing static or low-performing post formats with carousel content should be their immediate priority. Aim to make at least 3 of their next 5 posts carousels, using multi-slide storytelling or educational sequences to encourage swipe-through behavior and repeat visits.
