Shift Budget Toward Reels Immediately
Kelsey Dech's Reels are generating a 17.66% engagement rate compared to just 2.22% on standard posts — that is nearly an 8x performance gap within their own account.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their current follower count sits at 7,417, they are in the exact tier that benefits most from this format. Aim to make at least 70% of their next 10 posts Reels to compound that reach advantage and push their overall account ER closer to the nano-tier benchmark of 3.5-8%.
