Shift Feed Strategy Toward Reels
Kelsey Wu's Reels are generating a 15.11% engagement rate compared to just 1.27% for static posts — a nearly 12x performance gap.
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Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their account sits at 50,995, they are right at the threshold where this advantage is most impactful. Aim to replace at least half of their upcoming static posts with Reels to capitalize on this outsized performance before their audience scales past that threshold.
