Diagnose and Rebuild the Reels Strategy
The Reels ER sits at just 0.07%, far below both the industry Reels benchmark of 0.52% and the account's own feed post ER of 2.69% — a gap of nearly 38x.
Details
Since accounts under 50K followers (kelly is at 27,637) typically get higher reach on Reels per platform algorithms, this underperformance suggests a hook, pacing, or topic mismatch rather than a reach ceiling; an audit of the last 5-10 Reels against top-performing static/carousel posts is recommended to identify what's breaking.
