Close the Micro-Tier Engagement Gap
The ER sits at 0.91%, far below the 2.5-5% average for micro-tier accounts (10K-100K followers) like Ammu Varghese🐠 at 94,104 followers.
Details
Since 73% of brands now prioritize ER over follower count, closing even half this gap would materially improve the $125-$500 per-post valuation. Test posting cadence and CTA-driven captions on the next 10 posts to benchmark improvement against the current median of 791.5 likes.
