Double Down on Reels Immediately
Reels are already outperforming static posts โ 0.04% ER versus the overall 0.02% ER โ meaning Reels generate twice the engagement per post.
Details
Shift at least 60% of the posting schedule to Reels to capitalize on this gap. Even at 0.04%, the account is still well below the mid-tier benchmark of 1-2%, so consistency and volume in the best-performing format is the fastest lever available right now.
