Shift Mix Toward Carousels and Reels
The overall ER of 0.11% sits far below the mid-tier benchmark of 1-2% and even below the format-level benchmarks for carousels (0.55%) and reels (0.52%).
Details
Since static images benchmark lowest at 0.45%, Kayvon Jafarzadeh should prioritize carousel and reel formats in the next 10 posts to close the gap toward the 0.52-0.55% format averages before targeting the full 1-2% mid-tier range.
