Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a significant margin — 4.92% ER versus 0.57% ER on posts — yet the overall account ER sits at just 0.62%, suggesting Reels make up a small portion of the 23 analyzed posts.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the 9,606-follower account of Kayla Cerda | Women’s Online Strength & Physique Coach falls squarely in that window. Aim to make at least 60-70% of new content Reels to pull the blended ER closer to the nano-tier benchmark of 3.5-8%.
