Double Down on Reels Immediately
Kavach Khanna | College & Career Guide Reels are generating a 78.18% engagement rate compared to just 0.9% on posts — that gap is too large to ignore.
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Since their account sits in the micro tier at 74,439 followers, industry benchmarks confirm Reels also deliver higher reach for accounts under 50K, meaning the algorithm is already rewarding this format for creators near their size. Shift at least 70% of their upcoming content calendar to Reels to capitalize on this performance delta and pull their overall account ER closer to the 2.5–5% micro-tier benchmark.
