Prioritize Static Posts Over Reels
Posts ER sits at 29.33% versus Reels ER at 15.97% — nearly double the performance despite Reels typically getting more reach for sub-50K accounts.
Details
Shifting the content mix to favor static/carousel posts is recommended since they are already outperforming Reels by 13.36 percentage points, and both formats crush the nano benchmark of 3.5-8%.
