Shift Reels Budget Toward Carousel Posts
Their Reels are underperforming at 0.13% ER compared to their overall Posts ER of 0.2%, while industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%.
Details
Replacing at least 2-3 of their next Reels with multi-slide Carousels could meaningfully close the gap between their current 0.19% account ER and the macro-tier benchmark of 0.5-1%. Audit their last 25 posts and identify which Reels had the lowest engagement, then repurpose that content concept into a swipeable Carousel format instead.
