Double Down on Reels Production
Their Reels are outperforming their posts by a significant margin — 7.07% ER versus 3.27% for static posts — yet both formats sit well above the industry benchmark of 0.52% for Reels.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 60-70% of new uploads, since accounts under 50K followers also benefit from higher algorithmic reach on that format. Audit their last 21 posts and identify which Reels drove the most engagement, then replicate those hooks, lengths, and topics in their next production cycle.
