Shift Posting Strategy Toward Reels
Katie // The Busy Mama’s Fit Coach's Reels are generating a 177.57% engagement rate compared to just 0.37% on static posts — a staggering gap that demands an immediate content pivot.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers, which directly applies to their 13,821-follower account. Aim to make at least 70% of their next 21 posts Reels to capitalize on this outsized performance and close the gap between their current 0.36% overall ER and the 2.5-5% micro-tier benchmark.
