Shift Feed Strategy Toward Carousels
Katie | Sketchbook Artist's Posts ER (1.42%) and Reels ER (1.46%) are nearly identical, meaning Reels are not delivering a meaningful reach or engagement advantage for Katie | Sketchbook Artist's 109,906-follower account.
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Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels, and since carousel swipes count as additional interactions, they can directly compress their 23:1 like-to-comment ratio by generating more saves and shares. Aim to replace at least 2 of every 5 feed posts with carousels and use the first slide as a strong hook to force the swipe.
