Drive More Comments With CTAs
The like/comment ratio is 12.8:1 (median 147 likes vs just 8 comments), which is skewed heavily toward passive likes.
Details
Add explicit comment prompts (questions, polls, 'tag a friend') in captions to close the gap between the 2.83% ER and the nano-tier benchmark of 3.5-8%, since comments weigh more heavily in the algorithm than likes.
