Turn Likes Into Comments
katherine sze ◡̈'s Instagram posts produce a 2.7% ER versus 1.29% for Reels, while the median post receives 632 likes and 41 comments at a 21.3:1 like/comment ratio.
Details
Keep feed posts as the main conversation format and end every caption with one specific either-or question, then pin a comment inviting a personal response.
