Shift Budget Toward Posts Over Reels
Kate's Posts ER (4.55%) is outperforming their Reels ER (3.05%) by 1.5 percentage points, meaning static or carousel posts are driving stronger audience interaction right now.
Details
Prioritize a posting mix that leans heavier on feed posts — carousels in particular — since their existing post format is already beating the nano-tier average benchmark floor of 3.5%. Audit Kate's last 26 posts and identify which post formats generated the most comments, then replicate those formats at least 3x per week.
