Shift Posting Strategy Toward Reels
Reels are generating a 5.12% engagement rate compared to just 0.28% for static posts — that is an 18x performance gap within the content.
Details
Since accounts under 50K followers benefit most from Reels reach, prioritize publishing at least 3 out of every 4 posts as Reels to align the overall account ER closer to the nano-tier benchmark of 3.5-8%, up from the current 0.26%.
