Double Down on Reels Immediately
Aryan Kataria's Reels ER of 23.38% dwarfs the Posts ER of 2.99% — that is nearly an 8x performance gap.
Details
Given that the overall account ER of 3.16% is already rated excellent for the mid-tier bracket (benchmark: 1-2%), shifting the content calendar to prioritize Reels over static posts could push the average ER significantly higher. Aim to replace at least half of upcoming static posts with Reels and track whether median likes surpass the current 10,624 baseline within 30 days.
